Sports Marketing News
Why House of the Dragon’s Season 2 Marketing Fooled Fans on Purpose
House of the Dragon’s CGI banners had fans choosing sides and questioning reality.
Hasbro Makes Big Play on Prime Video Ads With Play-Doh, Peppa Pig
Hasbro campaigns for Play-Doh and Peppa Pig yield sales increases on Prime Video.
How NBCU Is Setting Up ‘Blue Chip’ Advertisers and AI for Olympics Gold
NBCUniversal is using branded content and generative AI in its coverage of the 2024 Olympic Games in Paris.
How HBO Got a 270-Foot Dragon on the Empire State Building: ‘This Is F*cking Crazy’
The House of the Dragon stunt had a last-minute pivot, according to HBO and Max's evp of originals marketing.
Tobin Heath and Ally Kickstart ION’s NWSL Coverage
Soccer star and RE—CAP Show host Tobin Heath will contribute Ally-sponsored segments to ION NWSL broadcasts.
Paramount+ Price Increase Continues Streaming Trend of Pushing Subscribers to Ad Tier
Paramount+ pushes consumers to ad tier with price increase.
Dungeons & Dragons Exec Teases Stranger Things Ahead for 50th Anniversary
Jess Lanzillo, Dungeons & Dragons vp of product and franchise, teases 50th anniversary and Stranger Things collab.
The NFL and Paramount Share Game Plan for TV Sports Future
The ADWEEK House Group Chat ranged from targeting buyers to breaking through to new generations
What Disney+ and Netflix Massive Q1 Ad Spend Increases Really Mean
Disney+, Netflix and other streamers are seeing huge year over year ad spend increases, according to Guideline.
Netflix Goes Big at Cannes With Help From Bridgerton and Squid Game
Netflix ad boss Amy Reinhard is planting the streamer's flag in the sand after a buzzy upfront season.
The CW’s Fall Premiere Dates Look to Score With Live Sports
The CW goes all in on sports for fall premiere dates as early as Aug. 30.
Why the US Is the Next Step in Wrexham Women’s Team’s Rise
Ally and Disney help Rob McElhenney and Ryan Reynolds bring the Wrexham women's soccer team to LA and Portland.
Disney Is Courting a New Group of Advertisers It’s Betting Could Drive Billions In Revenue
Until recently, Disney's BridgeID has been able to connect with identifiers from four other companies.
How the Ad Market Is Changing in 2024, According to Magna’s Global Ad Forecast
According to Magna, ad revenues will reach $927 billion this year, and ad-supported streaming is 'taking off.'
3 Reasons Why Fandom Can Be a Marketer’s Superpower
Executives share how to activate their most fervent supporters at ADWEEK House in Cannes.
Amazon Live and GroupM Give Shoppable TV a Shot in the Arm for Brands
In 2023, more than 1 billion viewers in the U.S. and India watched Amazon Live streams.
