Marketers Need to Differentiate Loyalty Goals From Preference Goals
The conflation of preference and loyalty is one of the fundamental misunderstandings of modern marketing—so let’s set the record straight.
The conflation of preference and loyalty is one of the fundamental misunderstandings of modern marketing—so let’s set the record straight.
Customers would see their points as a tangible pathway to getting more of what they love rather than a generic currency.
The promise and pitfalls of zero-party data.
Lookback periods should vary by platform and channel.
Google’s Search Generative Experience is still very much in its infancy, but brands need to take its evolutionary shifts seriously.
If a program isn’t driving business value, it’s time to adjust your strategy.
When every advertiser has access to sophisticated AI and knows how to use it, the advantage will be entirely on how one puts their strategies into action.
B2B affiliate won’t replace an entire digital channel strategy on its own, but it can provide a strong entry, complement or upgrade to expensive and ineffective marketing channels.
Being an early mover on this evolving trend can be advantageous for brands.
Instacart excels in understanding the intricacies of grocery purchasing behavior, which differs from shopping on platforms like Amazon.
The strength of the 'heartset' may outweigh the pull of the mindset.
Depending on the business type, marketing goals and budget, a martech stack may include more than a dozen components
The future is AI-driven, trust-centric dialogue between brands and consumers.
Start preparing now for the changes to conversational chatbots that will transform SEM.
Mobile tours are a fresh strategy, though they’re not simple to design.
While no one is coming to Amazon or Walmart for insurance, real estate or streaming, people who purchase those services are most certainly shopping on retailer sites.