Why House of the Dragon’s Season 2 Marketing Fooled Fans on Purpose
House of the Dragon’s CGI banners had fans choosing sides and questioning reality.
House of the Dragon’s CGI banners had fans choosing sides and questioning reality.
Hasbro campaigns for Play-Doh and Peppa Pig yield sales increases on Prime Video.
NBCUniversal is using branded content and generative AI in its coverage of the 2024 Olympic Games in Paris.
The House of the Dragon stunt had a last-minute pivot, according to HBO and Max's evp of originals marketing.
Soccer star and RE—CAP Show host Tobin Heath will contribute Ally-sponsored segments to ION NWSL broadcasts.
Paramount+ pushes consumers to ad tier with price increase.
Jess Lanzillo, Dungeons & Dragons vp of product and franchise, teases 50th anniversary and Stranger Things collab.
The ADWEEK House Group Chat ranged from targeting buyers to breaking through to new generations
Disney+, Netflix and other streamers are seeing huge year over year ad spend increases, according to Guideline.
Netflix ad boss Amy Reinhard is planting the streamer's flag in the sand after a buzzy upfront season.
The CW goes all in on sports for fall premiere dates as early as Aug. 30.
Ally and Disney help Rob McElhenney and Ryan Reynolds bring the Wrexham women's soccer team to LA and Portland.
Until recently, Disney's BridgeID has been able to connect with identifiers from four other companies.
According to Magna, ad revenues will reach $927 billion this year, and ad-supported streaming is 'taking off.'
Executives share how to activate their most fervent supporters at ADWEEK House in Cannes.
In 2023, more than 1 billion viewers in the U.S. and India watched Amazon Live streams.