Sales and marketing teams have different approaches to relationship building due to the nature of how they speak to potential customers–a one-to-one conversation in sales vs. a one-to-many conversation in marketing. With that said, there is a lot that these two teams can learn from one another if they work closely together. Each team is […]
Health Connective Insights
Adapting SEO & Social Media Strategies to New Customer Behaviors
Over the past few years, we have seen some major shifts in how people find and gather information online. We might sound like a broken record at this point, but the use of AI is growing as a means of gathering new information. Many platforms are looking at ways of incorporating it into their offerings. […]
The Potential Impact of AI on Modern Medicine
These days, we are inundated with information about AI and how it’s going to change our lives. The medtech industry is no exception. But what might practical applications of AI look like in modern medicine, and how close are we to actually making that happen? Are all of these changes right around the corner, or […]
Why Polished Interfaces Matter in Medtech
Doctors don’t need polished interfaces. This is something one of our team members heard in a meeting recently. While we’re willing to hear differing opinions on how to approach application and website development, this is one statement that we simply don’t agree with. We discussed this topic at length on an episode of The Health […]
Using AI Tools in Medtech Marketing
AI is getting all of the buzz lately, but are any of the tools actually useful for marketers? Beyond that, is AI safe to use, and are there any concerns you should be aware of before using it? It’s something we’ve been talking about internally and with other colleagues in the industry, and certainly many […]
Developing Actionable Insights from Data
In healthcare, we are constantly gathering data in all sorts of ways, from providers collecting basic stats to medical devices collecting procedural data. But what do we do with all of it? Most healthcare stakeholders would agree that we could be making better use of all of the data that we are collecting through these […]
Does the Customer Experience Live Up to Your Brand Promise?
How many times have you used a product you really like only for it to fail you? And I don’t mean the kind of failure that totally prevents you from doing what you needed to do. I mean the “that’s really annoying, but I don’t have a better alternative at the moment” kind of failure. […]
Medtech Tidbits: Startups, Robotics, & Career Paths
I recently had the chance to visit the LSI meeting to take a look at all things startup in the world of medtech. Don’t worry—this isn’t an article set on trying to convince you to go next year, but I did want to share some of my experiences from the meeting. And the first experience […]